Creative work has always been my anchor. Whether it was music, design, video, or photography, I’ve always been drawn to building things that didn’t exist before. Starting FLUX Digital was my way of turning that creative energy into something real, something that helps businesses grow in a way that feels intentional, sharp, and genuinely effective.

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At FLUX, I lead all things design, SEO, and marketing. From custom websites that feel handcrafted to branding that cuts through the noise, I make sure every visual and strategic element is dialed in. My approach is grounded in both experience and formal training. I'm certified in Beginner SEO with Semrush, Content Marketing Principles for Business, and Search and Conversions for Agencies: A Data-Driven Framework. These certifications support the strategies I use to help clients show up, stand out, and convert online.

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I’m obsessive about the details most people skip. It’s not just about making things look good, it’s about making them feel right. My favorite moment is when everything clicks into place after a long build and the client sees it live for the first time. That spark, that pride, is the reason I do this.

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Outside of FLUX, I spend a lot of time on my motorcycle. Riding through the back roads of Upstate New York clears my head like nothing else. It’s where I think, reset, and come up with some of my best ideas. When I’m not out on two wheels, I’m with my wife and our two dogs, enjoying the kind of quiet time that reminds me what matters. I also jump into games with friends when I get the chance. That mix of open roads, home life, and a little chaos helps me stay sharp and show up fully in everything I build.

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FLUX gives me the chance to turn raw ideas into fully realized brands. It's not about shortcuts. It’s about doing it right and building things that matter.